Modern Challenges for Modern Media Teams

The modern digital media landscape is tough for agencies. They want to scale, scale, scale their business and client scope, yet factors like inherent risk and increasing media overhead costs stagnate growth. 

This was a familiar challenge for a Birmingham-based agency, Cayenne Creative. Their leadership team was operating with zero in-house media team, had immense pressure from clients to ramp up media efforts, and didn’t want to rely on outsourced vendor services to get the job done. 

Having to act fast, Cayenne Creative turned to a media execution partner, Pathlabs, to serve as a clear-cut solution to this predicament. 

Partnership as a Solution

Get access to this free case study to learn about Cayenne’s experience working with a media execution partner and how, through partnership, the agency:  

1. Received a 60-Day Client Onboarding in Two Days:

   Uncover how, in just two days, Pathlabs onboarded Cayenne’s team, immediately stepping in to take charge of day-to-day media tasks, delivering across the right mix and channels. 

2. Grew Digital Media Business Threefold Within a Year:

   With Pathlabs delivering high-quality digital ad solutions, usually reserved for the Fortune 1000, the impact on Cayenne’s business was night and day. Explore how Pathlabs restored confidence in wavering clients, encouraging them to double down on media investments through Cayenne. 

3. Significantly Lowered Overhead Staffing Costs:

   Despite abruptly losing a media team of two, Cayenne Creative gained eight Pathlabs specialists who delivered significant performance results while maintaining the same internal headcount.

4. Drove Agency Growth Efforts by Onboarding Four New Clients:

   Learn how Cayenne successfully onboarded four new clients with confidence that Pathlabs would be alongside to make the process smoother. 

5. Eliminated Costly Contracts With Technology Partners:

   Cayenne reduced business costs by leveraging Pathlabs rather than investing in-house dollars toward additional technology partners, analytics tools, measurement systems, and more. 

Check out our newest case study to better understand the mechanics of an MEP and discover how you can expand your digital media business while minimizing risk and costs.