You might not know this. But here at Pathlabs, we’re part of a small (and growing) group of companies all working to create digital advertising solutions to modern marketing problems. 

Well, a couple of weeks ago one of our sister companies launched and we want to tell you all about it. 

Once upon a time, marketers could launch a great paid ad campaign, kick their feet up and watch as conversions rolled in. Nowadays, it’s not so simple. 

The moment a campaign is launched, the marketing team is bombarded with questions to qualify their work: 

• How much was spent on the campaign?

• What have we gotten in return for that spend? 

• What optimizations can we do for the next campaign? 

Suddenly, digital marketers are forced to moonlight as data scientists. They have to spend hours collecting, aggregating, and organizing their ad data, only to then spend more hours analyzing it for insights. It’s manual. It’s time-consuming. It’s error-prone. And next week? They’ll be asked to do it all over again. Rinse and repeat. 

Some marketers have mastered the art of Excel to report on their data. But few have the patience to do so, and most that wrangle with formulas have run out of walls to smash their heads against. Marketers simply need a better way to use their ad data. They need an easy button. This is where Joinr comes in. 

Joinr automatically merges advertising data from multiple sources into a perfectly unified data set, all 100% free. So, if you’re a marketer running paid campaigns across the two most commonly used platforms (Facebook and Google), Joinr is like a knight in shining armor. It lets you connect your ad accounts to then automatically sync and unify those data sets together. The result? You get a singular, clean cross-platform data set that flows directly into Google Data Studio templates for easy reporting and visualization. Extracting insights and sharing performance has officially never been easier. 

You’re probably wondering: what’s the catch? How can something this awesome be this free? Before you start conjuring conspiracy theories, here’s the scoop. Joinr will be adding paid ad bundles in the future to unlock more data sources and increase data digestion amounts. But until then, there’s no cost. Zilch. Nada. Zipperooni. We made up that last word. And all your data is secured through our data pipeline which leverages SOC-2 compliant technologies. 

Too good to be true? Hardly. 

Congrats to our friends at Joinr on their great launch.