What characteristics are most important to Pathlabs? We juggled this question around for quite some time. Everyone could agree on one performance standard: going above and beyond for our co-workers and partner agencies. Good service is essential to our business practices, and we aim for unforgettable service.

After many hours of brainstorming, we whittled this broad idea down to four core values: People First, Be Unforgettable, Own It, and Master the Craft.

In today’s blog, we are diving into Master the Craft.

At an all-hands meeting, Pathlabbers voted on which coworkers best represented each of our core values. Campaign Analyst, Grace Burnham, received the most votes for Master the Craft.

Here is what she had to say:

We provide value to our customers by being experts. We are always looking to be 1% better than the day before. Both from a personal standpoint and a company standpoint. That means we do the work and don’t take shortcuts. We are humble but hungry. We take ownership of our growth and, at the same time, the business prioritizes that growth and education for our employees. 

We want to have the best people in advertising. We will only get there if the business and its employees are doing their part to master their craft. When it comes to trying to be the best, there’s no finish line.