Pathlabs is pleased to announce the appointment of JC Clarke as Vice President of Agency Growth.

With over two decades of experience in driving client acquisition and revenue expansion strategies within digital marketing, Clarke has held senior leadership positions across the industry with companies such as Ogury, Big Village, Samba TV, Innovid, NBCUniversal Media, and more. 

Evan Ladensack, Chief Sales Officer at Pathlabs, expressed enthusiasm about Clarke's addition to the leadership team:

In his new role, Clarke will oversee the development and execution of growth strategies aimed at enhancing Pathlabs' agency partnerships. His focus will be on identifying new business opportunities, optimizing client engagement, and driving the company's expansion in the rapidly evolving digital advertising landscape.

Clarke shared his excitement about joining Pathlabs:

This appointment comes at a pivotal time for Pathlabs, following its recent acquisition by MiQ, a leading programmatic media partner for marketers and agencies. With Clarke’s leadership, Pathlabs is poised to further solidify its position as a trusted partner for independent agencies seeking comprehensive media execution solutions. 

For more information about Pathlabs, please visit www.pathlabs.com.