Pathlabs welcomes Morgan Welch as Vice President of Marketing. Welch joins Pathlabs after a successful tenure as Vice President of Marketing for Simpli.fi.

Mario Schulzke, Chief Operating Officer at Pathlabs, championed this hire after a meticulous selection process. Reflecting on the appointment, Schulzke remarks, 

In this new role, Welch plans to pull from her expansive professional journey and remarkable progression over nearly a decade at Simpli.fi. As Vice President of Marketing, she was pivotal in driving strategic marketing initiatives that contributed to achieving aggressive growth goals, including a recent investment from Blackstone (NYSE: BX) at a $1.5 Billion valuation. Her passion for brand excellence, demand generation, and strategic leadership for B2B brands, specifically in the media industry, will bolster Pathlabs’ position in the market as a distinguished category leader.

Welch echoes the excitement for joining the company, mentioning,