April 2024 Recap: E-Book Launch for Independent Agencies, MediaPost Feature, and Pathlabs’ Vibrant Culture
CONTENTS
Let's revisit some of Pathlabs' most relevant articles, stories, and features from April.
Top Content of April
The Independent Agency’s Guide to Scaling Media Execution
BIG NEWS! Pathlabs launched "The Independent Agency’s Guide to Scaling Media Execution," now featured in AdAge! Download the e-book to learn how independent agencies can scale their media execution by working with the right partner.
What Is Walled Garden Advertising?
Ever struggled to explain what a "Walled Garden" is? Discover the nuances of executing digital media campaigns within these closed ecosystems.
Organic Social vs. Paid Social Media: Weighing the Pros and Cons
While Pathlabs is known for its expertise in paid media, we often have to consider how organic social tactics impact our work. Check out our thoughts on this topic.
Understanding Pacing in Digital Advertising & Optimizing Results
It is challenging to manage a campaign's media budget and ensure complete expenditure, all while meeting performance objectives before the flight ends. Understand what effective campaign pacing looks like.
Pathlabs in the News
“How Outsourcing Media Execution Strengthens an Agency’s Team” (MediaPost)
MediaPost has continued its six-part series featuring Pathlabs and our work with independent agencies. Check out the second installment to learn about the impact that outsourcing through media execution partnerships has on these agencies and their people.
“For Agencies, Technology Is an Arms Race: Only the Strong Survive” (MediaPost)
Don't miss MediaPost’s third installment of this series either, which explores how media execution partnerships arm independent agencies with an advanced tech stack previously out of their reach.
Clark Fork River Cleanup (Clark Fork Coalition)
Our team had a blast participating in the annual Clark Fork River Cleanup hosted by the Clark Fork Coalition near our headquarters in Missoula, MT. Check out photos of our team helping keep our natural resources pristine and beautiful!
Pathlabs Leadership Attends AMIN Worldwide Integrated Conference (AMIN Worldwide)
Pathlabs sent the powerhouse trio of Mario Schulzke (COO), Evan Ladensack (CSO), and Courtney Packard (VP of Agency Growth) to the 2024 AMIN Worldwide Integrated Conference, with Schulzke delivering a presentation on “How to Grow an Agency.”
PLus One Networking Event (Pathlabs Operations)
Pathlabs’ operations team hosted an incredible get-together at Cranky Sam Public House in downtown Missoula. Attendees brought a plus one, filling the room with great conversations, networking, and friend-making.
Pathlabs Is Hiring For An Associate Data Specialist (Pathlabs HR)
Pathlabs seeks an enthusiastic Associate Data Specialist who is eager to maintain and enhance our data management systems. Apply today if you are passionate about data integrity, efficient in project management, and skilled in software application fundamentals.