February 2024 Recap: Evan Ladensack CSO Promotion; Cayenne Creative Case Study; Decoding the Art of Ad Placement; and Much More.
CONTENTS
Top Content of February
Let's take a look back at February and revisit some of Pathlabs' most relevant articles, stories, and features from this month.
Top Content of February
Cayenne Creative Grows Digital Media Business 3x in a Year
Learn how Cayenne Creative tripled its digital media business with Pathlabs, cutting costs and boosting growth. Discover how MEPs elevate media efforts.
Running a paid digital media campaign and placing ads might seem straightforward – it is not. Dive into the complexities of ad placement in the digital realm.
The frequency of ads directly impacts user engagement down the funnel. Learn how to tailor digital ad frequency to your advantage.
Social Media Audience Targeting
Gain insights into the sophisticated strategies of audience targeting. Understand how they factor into targeting users on social media platforms.
The distinction between display and native ads grows more confusing. Rule out the difference with this blog.
Pathlabs in the News
Pathlabs Promotes Evan Ladensack to Chief Sales Officer (PR Newswire)
In a testament to his exceptional leadership and contributions, Evan Ladensack has been promoted from Senior Vice President of Sales to Chief Sales Officer.
Pathlabs Opens Applications For YourPath Internship Program (University of Montana)
We are now accepting applicants for our YourPath Internship Program. Visit the link above to check out the application. Learn more about YourPath here.
Pathlabs COO and VP of Agency Growth Plan to Attend Digiday Media Buying Summit (Digiday)
Mario Schulzke and David Robbins will represent Pathlabs in Nashville, Tennesse, during March 4-6th at the Digiday Media Buying Summit.