May 2024 Recap: Programmatic Advertising at the Summer Olympics, New YourPath Intern Cohort, The Drum Awards Nomination, and more.
CONTENTS
Let's revisit some of Pathlabs' most relevant articles, stories, and features from May.
Top Content of May
Programmatic Advertising at the Summer Olympic Games
NBCUniversal has partnered with The Trade Desk to enable programmatic advertising during the 2024 Summer Olympics. Discover how Pathlabs' agency partners can take advantage of this opportunity.
Pathlabs Welcomes New 2024 YourPath Intern Cohort
Pathlabs' new cohort of YourPath interns is in the building! Meet this talented group and hear about the exciting projects they will be tackling.
Google Ads v. SEO: Crafting a Winning Strategy
Google Ads is a staple in paid digital media, yet it's crucial to distinguish it from the realm of performing general SEO. View this blog to explore these differences and the few instances where they intersect.
What Is Cross-Device Targeting in Advertising?
The big buzz is around cross-device methodologies like tracking, attribution, and, of course, targeting. Revisit your knowledge of this topic.
Pathlabs in the News
Pathlabs’ Laurie Devore Nominated for The Drum Awards (The Drum)
It’s a true honor to shout out Laurie Devore, one of our exceptional senior account managers, for her nomination in the Future Leader Category at The Drum Awards for Marketing Americas 2024. Review the criteria that make Laurie such a standout nominee.
“Outsourcing Partnerships: A New Model for Growth and Profitability” (MediaPost)
MediaPost continues to amaze us with its six-part series on our work with independent agencies. Check out the fourth installment to learn about the impact outsourcing through media execution partnership has on indie agency growth and profitability.
“‘Fire in the Belly’: Keeping Your Team’s Passion for Advertising Alive” (MediaPost)
Don't miss MediaPost’s fifth installment of this series, either. It explores how a Media Execution Partner (MEP) helps independent agencies truly ignite their passion and get back to working on what they do best. The final piece of this series will be released in June!
Pathlabs Hosts Q2 Company All Hands Meeting (Pathlabs HQ)
Our team gathered both in-person and virtually for our Q2 All Hands Meeting. We shared updates and exciting previews for the remainder of the quarter, energizing our team to finish off strong!
Pathlabs Participates in Missoula Commuter Challenge (Missoula in Motion)
Pathlabs competed against local workplaces to log our commuting choices from teleworking, taking the bus, carpooling, biking, and walking to work—all to promote sustainable transportation practices. We didn’t take gold, but we got some great photos!
YourPath Course Presentations (University of Montana)
The Digital Media Execution course, hosted by The University of Montana - College of Business in collaboration with Pathlabs, has successfully concluded another great semester. Our team had the privilege of attending the end-of-year presentations by the students of the course.