September 2024 Recap: Q4 Survival Guide for Independent Agencies, Pathlabs in India, Job Openings, and More.
Let's revisit some of Pathlabs' most relevant articles, stories, and features from September.
Top Content of September
How Independent Agencies Can Transform Q4 Advertising Challenges into Opportunities
Summer is officially over, and fall is here! As we face off with Q4—the season known as the gauntlet for those in digital media—it’s crucial for independent agencies to be on their game. Our latest e-book offers practical tips and strategies to help agencies navigate this intense period, turning potential media execution challenges into opportunities for growth and profitability.
Personalized Advertising: What Are Personalized Ads?
Personalized advertising is a topic impacting digital media teams and end-users alike. Understand the inner workings of personalized ads and how they can significantly enhance campaign execution and audience engagement. Explore our latest blog to get a comprehensive breakdown of this topic.
ROAS vs ROI: What’s the Difference?
Return on ad spend (ROAS) is a familiar concept that digital media teams deal with daily. Our new article explores the distinctions between ROAS and ROI, clarifying their implications in digital media execution and how they can impact your strategies and business outcomes. Check it out.
Pathlabs News
Pathlabs Team Hits Spark24 in Bengaluru!
Pathlabs sent three team members—Alexis Niccolucci, Kaitlin Dickinson, and Thomas Walz—to Bengaluru, India, this month to participate in Spark24, hosted by MiQ. This exciting event gathers brilliant minds from around the world to develop solutions in just 24 hours. It is so exciting to see Pathlabs being represented 8,000+ miles from headquarters!
Pathlabs Is an Inc. 5000 Company!
Our team at Pathlabs is proud to celebrate our second consecutive ranking on the Inc. 5000 list. View our mention of this accolade in the Missoula Current.
Pathlabs x UM Alumni Association Happy Hour
We had a blast at Cranky Sam Public House, hosting a happy hour with the UM Alumni Association. With many University of Montana alums among us at Pathlabs, it was truly special to see the room full of familiar faces mingling and networking. Here’s to more awesome gatherings to come. Go Griz!
Pathlabs is expanding! We’re looking for a skilled Account Manager and a Solutions Consultant. If you’re passionate about digital advertising and eager to advance your career with a dynamic team, now is the time to apply.