Blog
News about Pathlabs, digital media, performance advertising and just maybe the occasional breakfast burrito review.
Programmatic Audio Advertising Advantages + Where to Start
Curious about programmatic audio? Let's explore the advantages of programmatic audio advertising + where to start.
What is CTV Advertising?
What is CTV and what goes into an effective CTV advertising strategy? Explore the advantages of CTV advertising and how to overcome its challenges.
6 ROI Advertising Fundamentals
Resources and information for measuring the ROI of your campaigns.
Programmatic Advertising KPIs and Beyond
Definitions, Targeting, Examples & More for Digital Marketers
Tracking Ads: 7 Tips for Facebook & Google Paid Campaigns
The technology behind digital marketing is complex. But having a cursory understanding of it is important for a digital marketer. One important thing people need to consider is the technology behind tracking ads and advertising tracking.
How to Set Up a Programmatic Budget - You Get What You Pay For
When it comes to your programmatic budget, how do you truly know what you’re getting for your money?
Whether you’re new to the programmatic landscape or a seasoned vet, it can be tough to know what questions you should be asking to ensure you’re setting yourself up for success.
Programmatic Advertising Platforms
Programmatic advertising platforms run most digital marketing platforms today. Programmatic advertising in digital marketing is ubiquitous, but it wasn’t always that way. The easiest way to understand programmatic advertising is to go through a brief history of advertising on the web.