The Future of Media Execution in 2024

2024 is here and looks to be a defining year for media execution. Ad spending is on the rebound, and growth is paramount for advertising agencies. But with the rise of AI, CTV, and the impending cookie deprecation, what awaits media teams in this dynamic landscape?

Pathlabs CEO William Lapointe offers foresight into the pulse of the advertising industry and provides predictions on four main trends anticipated to stand out in 2024. 

Download this free executive guide to learn more about:

  • The keys to triumph in the competitive CTV advertising space.

  • AI’s ascendancy with human collaboration and what this means for agencies. 

  • Why cookie deprecation is a good thing for advertisers.

  • How to navigate fragmentation and ongoing advertising ecosystem complexities.

Download Your Executive Guide Here:

Pathlabs is an extension of your team, combining the best of both worlds between in-house teams and media vendors.