Understand the real difference between marketing goals and objectives, with agency-relevant examples and a practical process for setting both before your next campaign.

Pathlabs attended the AMIN Worldwide Integrated Conference in Pittsburgh, where indie agency leaders got real about AI-native workflows, talent density, and what it takes to grow in 2026.

AI and machine learning are reshaping programmatic advertising. Learn the operating rules independent agencies need to protect learning, reduce resets, and improve CPA and ROAS.

Learn how campaign structure affects machine learning in PPC, why automation underperforms, and how to build campaigns that improve performance over time.

Pathlabs CEO William Lapointe earns a second Digiday Future Leader Awards finalist nod for his leadership and impact on agencies.

Reddit now shapes search results, AI answers, and buyer validation. Learn how independent agencies can build a high-performance Reddit marketing strategy.

AI automation speeds up media changes and raises QA, pacing, and reporting pressure for independent agencies. Learn where it hits first and what to do.

Marginal gains drive growth at scale in ad tech. Learn why optimization fails without causal measurement and how elite teams compound performance.

Learn how to design media plans with built-in flexibility, decision thresholds, and protected testing budgets that adapt to change without slowing execution.

Second-screen behavior is reshaping connected TV strategy. Learn how independent agencies can turn live-event attention into performance through expert media execution and optimization.

See how independent agencies can scale video execution across CTV, short-form, and programmatic by using execution systems built for change.

Independent agencies face rising pressure in 2026. Explore the media execution shifts reshaping funnels, video, search, and how to regain control before the pressure compounds.

Explore the complete OTT advertising strategy for agencies. Get better results with a data-driven, audience-first strategy for over-the-top ads.

Independent agencies need media execution systems that adapt to real-world pressure, change, and complexity. Follow our 12-month series on fixing execution where it actually breaks.

Pathlabs is named finalist in the 2026 WorkLife Awards for Best Workplaces for Young Professionals and Best Employers for Parents, showcasing people-first culture, career growth, and workplace flexibility.

Meta’s Andromeda and GEM AI systems are reshaping ad performance. Learn how creative, signals, and structure can drive results across Meta.

Marketing to Gen Z starts with the right channels. Learn how to market to Gen Z vs millennials with strategies that connect authentically and drive results.

2025 reshaped the ad tech landscape, from Google’s monopoly ruling to streaming partnerships and AI’s growing role in advertising. Here’s what happened and why it matters.

Political ad spend is focused on states, local races, and CTV. See the rules, the real budget trends, and how independent agencies can win with Pathlabs’ Media Execution Partnerships.

Learn the top 5 media execution trends for 2026 from the Pathlabs x Ad Age webinar and how independent agencies can adapt for stronger performance next year.