YourPath is our internal and proprietary training program, which (for many) starts at the University of Montana. The idea behind YourPath is simple. We want to educate and train the very best media professionals in the industry. Heck, it’s even one of our values. So whether you’re starting as a college student, intern, or employee, we'll help you master the craft of media execution.
Media Execution University Course
The YourPath journey begins with a 400-level university course taught at the University of Montana by Pathlabs leadership. This course gives students an in-depth and inside look into the digital media landscape, covering topics such as ad tech innovations, data privacy, advertising ethics, marketing funnels, digital strategies, and the foundational knowledge needed to enter the digital media industry.
The university course allows students to learn directly from our experts and apply for a YourPath internship at the end of the class.
YourPath Internship
The YourPath internship is where your foundational knowledge is built upon through guided training and dedicated one-on-one time with your manager. Clear goals are created to ensure appropriate hard and soft skills are learned, preparing you for a professional job in the digital marketing industry.
This is a paid, part-time internship in which you will be part of our team, managing creative assets, coordinating budgets, and reporting on campaign performance. This is actual hands-on experience in all of the major digital ad-buying platforms. If it’s a good fit, the internship leads to a full-time position as a Media Coordinator and the start of your career at Pathlabs.
YourPath Academies
YourPath doesn’t stop when you become an employee at Pathlabs. Through our immersive onboarding academies, which include both in-person training and interactive online courses, you are truly prepared to excel in your role. Specific training programs are built for the Media Coordinator, Campaign Analyst, and Account Management positions.
Continued education modules allow all employees to level up their skillset, prepare for the next career step, and are designed to make you an expert in the industry. Technical, nitty gritty ad-tech, yep we teach that. Leadership, professional soft skills, and account management: we teach that too. YourPath helps you grow your influence with marketable skills and build a meaningful career.
YourPath showed me how to hit the ground running. I am amazed at this program's ability to boost a recent graduate's professional career trajectory.
Michael Tonkin, Campaign Analyst