Our Approach
Pathlabs is a full-service digital media partner for agencies. We focus on planning, executing, optimizing, and reporting on performance-based paid advertising campaigns so you can get back to growing your agency.
One-Stop Digital Media Execution
We offer everything you need to achieve success in digital media all in one spot. “Sorry we can’t help you with that” is not in our vocabulary.
Featured Technology Partners
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Media Planning and Activation
We don’t just take orders like a fast-food window. We ask the hard questions. At the end of the day, we’re not here to deliver CPMs, CTRs or CPCs. We’re here to deliver sales, leads, revenue, or whatever impacts the business.
Unlike typical digital media providers, we don’t focus on a single platform or push the technologies with the highest margins. We remain agnostic to channel and technology and focus on the appropriate mix and vehicle that drives the results outlined during our media planning process.
Media Execution and Optimization
Planning and buying is the easy part. Media execution is where the rubber meets the road.
We bring together all of the pieces; ad serving, site tagging, data providers, DSPs, verification, ad copy, UTM strategy, attribution, you name it, if it's required to meet your goal, we got you.
Forget about “set it and forget it.” Everything we do is in pursuit of better campaign performance, and that means relentlessly optimizing, tweaking, and refining campaigns.
We bring the agility and toolkit necessary to make the right moves at the right times to get to goal.
Reporting and Analytics
Running complex, cross-channel media creates data, a lot of data. Thankfully, data normalization is in our DNA. We leverage our reporting platforms to connect media data with business data to make key campaign decisions and provide reports that your clients can actually understand.
Learn how CCF increased profitability by 30% while reducing staff costs by 20%.
Pathlabs was challenged with streamlining CCF’s digital media execution process.
Because Pathlabs uses best-in-class technology to drive down the cost of media for its clients, CCF was able to deliver better results than its client’s small campaign budget would have otherwise allowed.
Specific Services We Provide:
Programmatic Advertising
Display
Native
Online Video
Digital Audio
Connected Television
DOOH
Social
Paid Search
Affiliate Marketing
Audience Identification
Analytics & Data Management
Join Our Team
At Pathlabs, our people are at the core of everything we do. We are committed to a culture of inclusivity, where everyone is treated equitably and with respect. We thrive on the belief that we can change this industry for the better. We embrace big ideas and welcome change. We are radically transparent with one another and set aside self-interest in favor of candid, honest feedback. But most importantly, we challenge ourselves and others to succeed by holding ourselves accountable for results and growth.
