White Label Digital Media Services
We focus on planning, executing, optimizing, and reporting on performance-based paid advertising campaigns. We allow you to focus on what’s important: your clients and your business.
AS SEEN IN
Digital Media Services
We offer all the digital media services below to help agencies build more effective media plans. “Sorry we can’t help you with that” is not in our vocabulary.
Programmatic
Experts in buying and selling ad inventory in real-time.
Display
Delivering general advertisements and brand messages to site visitors.
Connected Television
Content streaming through apps, either on a smart TV or through an OTT device.
Online Video
Video ads merge two things that catch user attention: movement and sound.
Digital Audio
Placing ads in audio content like podcasts, digital radio, and streaming services.
DOOH
Any digitized display advertising that appears in a public environment.
Paid Social
Advertising through sponsored messages to social network users based on user profile e.g. demographic.
Paid Search
Showing ads on search engine results pages through search engines like Google and Bing.
NATIVE
Sponsored content that matches the form and function of the platform upon which it appears.
Analytics & data
Using data, you can understand what drives consumer actions, refine your marketing campaigns, and optimize ROI.
Audience Identification
Use data analysis to find the group of people who should see your ad campaigns.
Free Strategy Call
With a Pathlabs Strategist
Featured Technology Partners
A fully-effective marketing strategy involves many moving parts. Your team needs to be using best-in-class technologies to ensure you get in front of your ideal audience at the perfect moment, and to track the full customer journey. Pathlabs’ experience and partnerships with advertising technology innovators help our team to make the most out of the stack you’re currently using and match you with the best options for your goals and your client's goals.
Learn How Pathlabs Seamlessly Supports Simantel’s Media Team
Simantel was challenged with servicing a Fortune 100 client with a reduced workforce.
With Pathlabs, Simantel solved the short-term resource crunch— and serviced this high-profile client without a hitch. This resulted in 20hrs of leadership time saved every week—and exciting new opportunities to scale the agency.
How Pathlabs Works with Agency Clients:
We identify potholes that agencies can run into when setting up strategies. These nuances are often difficult to identify and can occur in multiple places. Our job is to pinpoint and resolve these issues so our partner agencies can hit their clients’ end goals.
We offer all the digital media services above to help agencies build more effective media plans. That is our goal, at the end of the day.