July 2024 Recap: MiQ Set to Acquire Pathlabs, the Scoop on Independent Agencies, and more.
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Pathlabs Marketing |
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August 1st, 2024 |
Let's revisit some of Pathlabs' most relevant articles, stories, and features from July.
Top Content of July
Navigating Uncertainty in Online Advertising Tracking
Imagine it. You’re executing a digital media campaign. You select the right channels, target the right audience, budget wisely, and scrutinize the creative—so many boxes to check! Then comes tracking implementation, and it feels like hitting a wall. Explore more about tracking and solutions to its associated challenges.
Deterministic Data vs. Probabilistic Data: Key Concepts Explained
You’ve heard about deterministic and probabilistic data, but at the end of the day, what exactly should we know about these types of data? More importantly, how do these data types play a role when executing digital media campaigns? Learn about it here.
Pathlabs in the News
MiQ to Acquire Pathlabs, Expanding Programmatic Excellence to Independent Agencies
MiQ has announced plans to acquire Pathlabs as it continues accelerating growth and delivering programmatic excellence across the entire digital advertising ecosystem. This will unlock impactful opportunities for midsize independent agencies by blending MiQ's cutting-edge technology and agnostic partnerships with Pathlabs’ deep understanding of this market. We are at the precipice of something big; review the details in this press release.
The State of Media Execution for Independent Agencies
In collaboration with AdExchanger, we’ve produced a detailed report that illuminates the underlying mechanisms that fuel media execution strategies at independent agencies, how they respond to the industry's complexities and fragmentation, and how they can thrive in the years ahead.
