The 2024 MEP Playbook

As digital media spend and brand expectations increase, advertising agencies are leveraging media execution partners (MEPs) to streamline campaign delivery. MEPs offer the expertise, technology, and processes to meet media goals, freeing agency leaders to focus on business growth and strategy.

Download this free guide to learn more about:

  • How one agency partner became 30% more profitable on every campaign and reduced staffing costs by 20%. 

  • How one agency partner grew their media business by 300%.

  • How an agency unlocked $1B in opportunities for a single client.

  • How a leadership team saved 20 hours of bandwidth every week.

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Pathlabs is an extension of your team, combining the best of both worlds between in-house teams and media vendors.