What is digital optimization? Here's how data-driven digital optimization enhances the customer experience to drive visibility, velocity, and growth.

What is digital targeting? Here's how to define your target audience, why it's important + the most essential digital audience targeting strategies for marketers.

Want to stay ahead of the curve as a digital marketer? Lead the pack with creative solutions to overcome current challenges in digital marketing.

What is media planning and buying? Here's what marketers should know about the media buying and planning process and the key elements of an effective strategy.

What is a campaign strategy? Learn about the key elements of a digital marketing campaign strategy + how to set your goals and put your plan into action.

There's a lot to learn when it comes to optimizing DSA campaigns. Let's talk about dynamic search ads best practices + how to maximize your query coverage.

Need to streamline your campaign optimization process? Learn how to optimize marketing campaigns efficiently + overcome the challenges many agencies face.

The technology behind digital marketing is complex. But having a cursory understanding of it is important for a digital marketer. One important thing people need to consider is the technology behind tracking ads and advertising tracking.

Viewability is a metric that tracks impressions that users can see. IAB defines a viewable impression for Display ads as 50% of its pixels are in view for a minimum of 1 second.