Blog
News about Pathlabs, digital media, performance advertising and just maybe the occasional breakfast burrito review.
What is Digital Optimization + Why Does it Matter?
What is digital optimization? Here's how data-driven digital optimization enhances the customer experience to drive visibility, velocity, and growth.
Digital Targeting 101
What is digital targeting? Here's how to define your target audience, why it's important + the most essential digital audience targeting strategies for marketers.
Challenges in Digital Marketing
Want to stay ahead of the curve as a digital marketer? Lead the pack with creative solutions to overcome current challenges in digital marketing.
Media Buying + Media Planning
What is media planning and buying? Here's what marketers should know about the media buying and planning process and the key elements of an effective strategy.
What Is a Campaign Strategy?
What is a campaign strategy? Learn about the key elements of a digital marketing campaign strategy + how to set your goals and put your plan into action.
Optimizing DSA Campaigns: Dynamic Search Ads Best Practices
There's a lot to learn when it comes to optimizing DSA campaigns. Let's talk about dynamic search ads best practices + how to maximize your query coverage.
How to Optimize Marketing Campaigns + Overcome Challenges
Need to streamline your campaign optimization process? Learn how to optimize marketing campaigns efficiently + overcome the challenges many agencies face.
Tracking Ads: 7 Tips for Facebook & Google Paid Campaigns
The technology behind digital marketing is complex. But having a cursory understanding of it is important for a digital marketer. One important thing people need to consider is the technology behind tracking ads and advertising tracking.
Ad Impressions That Matter: Using Viewability Benchmarks
Viewability is a metric that tracks impressions that users can see. IAB defines a viewable impression for Display ads as 50% of its pixels are in view for a minimum of 1 second.