Ready to master advertising terms? From targeting to attribution, boost your marketing IQ with our guide to advertising terminology.

2025 media trends for independent agencies: Learn about Connected TV, Retail Media Networks, and AI strategies to drive growth, improve performance, and strengthen client relationships. Download the e-book now!

CPC vs CPM vs CPA vs CPV and CTR... What does it all mean? Compare these crucial ad metrics + gain valuable insights to make smarter advertising choices.

What is a static ad? Get actionable insights and explore the current best practices for incorporating static ads into your marketing strategies.

Unclear about the differences between programmatic and real-time bidding? Here's what marketers need to know about RTB vs programmatic + how they work.

Explore the benefits of native advertising for seamless integration + precise audience targeting. Understand the pros & cons to maximize your advertising ROI.

Curious about programmatic advertising? Let's explore the benefits of programmatic advertising for mid-market agencies and in-house media teams.

Explore six of the most successful programmatic advertising examples and learn how to apply their strategies to elevate your campaigns!

Explore the capabilities of the Walmart DSP, created in partnership with The Trade Desk. In this article, learn about the key features of the Walmart DSP and how Pathlabs uses it to optimize advertising campaigns.

Display ads are an effective tool at every stage of the buyer's journey. Explore the benefits of display advertising and how to get started.

What is contextual marketing? From real-world examples to best practices and more, here's what marketers should know about contextual marketing campaigns.

What is direct vs programmatic advertising? We break down the differences and explain how programmatic vs direct buying fit into your media buying strategy.

There's a lot to learn when it comes to optimizing DSA campaigns. Let's talk about dynamic search ads best practices + how to maximize your query coverage.

What should marketers know about programmatic mobile advertising? Discover the advantages of mobile programmatic, how it works, and where to start.

Are outsourced marketing services a good fit for your agency? Learn the advantages of working with an outsourcing marketing agency and when it's a great idea.

Native programmatic ads provide a more intuitive consumer experience. Here's how marketers can use native programmatic advertising to their advantage.

Running a successful media activation strategy can be challenging for agencies and in-house marketing teams. Here's how the right media agency partner can help.

What does RTB stand for in marketing? Programmatic experts at Pathlabs define Real Time Bidding, explain how it works + provide examples of RTB in action.

Confused about when to use display ads vs search ads? Learn about the pros and cons of display advertising vs search advertising + how they work together.

The value of an expert programmatic partner can't be overstated. Learn what to ask potential programmatic partners + how to choose the right programmatic agency for you.