Pathlabs Named Finalist for Best Agency Partnership by the Digiday Media Buying & Planning Awards
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Pathlabs Marketing |
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March 27, 2025 |
Pathlabs named finalist for Digiday Media Buying & Planning Awards.
When a crisis hit Cayenne Creative, they turned to Pathlabs—and the results spoke for themselves.
That work has now been recognized on a national stage: Pathlabs is a finalist for the Digiday Media Buying & Planning Awards, nominated for Best Agency Partnership category.
The Digiday Media Buying & Planning Awards
The Digiday Media Buying & Planning Awards look for companies, campaigns, and technology that have risen to the top of the media ecosystem through exceptional performance and creativity. Nominees were chosen for awards such as “Best Creative”, “Best Connected/Streaming TV Campaign”, and “B2B Media Campaign of the Year”.
Pathlabs is thrilled to be recognized as a “Best Agency Partnership” finalist for our noteworthy work with Cayenne Creative. This recognition underscores our dedication to our partner agencies.
How Pathlabs & Cayenne Turned a Crisis into 3X Growth
Cayenne Creative was in an urgent situation when they partnered with Pathlabs.
They aimed to scale their digital media services but struggled as clients demanded advanced campaigns across fragmented channels and vendors. Things went from difficult to impossible when the two employees who made up their media team unexpectedly left their roles.
In need of a solution, Cayenne turned to Pathlabs.
Not only did our partnership keep their campaigns from grinding to a halt, but with Pathlabs executing digital media, Cayenne tripled its media revenue in just over a year. One hundred percent of that growth came from scaling existing clients. All without any additional internal hires.
“Life without Pathlabs is hard to imagine. They’re incredibly passionate, caring, empathetic, and supportive human beings who see the bigger picture and are committed to our growth. And that’s partnership.”
Why Independent Agencies Partner with Pathlabs
Independent agencies have endless options for tools and platforms—but most are built for the masses, not tailored to your agency’s unique needs.
Pathlabs offers people, not products. We embed media experts directly into your agency to solve your particular challenges in real time and scale as you grow to create measurable results like:
Unlocking $1 billion in new opportunities for The Blossom Project.
Increasing CCF’s profitability by 30%.
Saving Simantel’s leadership 20 hours per week.
What’s Next
Winners of the 2025 Digiday Media Buying & Planning Awards will be announced on April 8th. Being named a finalist already places Pathlabs among the most innovative and effective teams in digital media today. But we’re just getting started.
We’re honored to be considered for this award, but the real reward is seeing our partners grow.
Whether you’re navigating sudden change, looking to scale without increasing headcount, or exploring new digital channels—Pathlabs brings the expertise, partnership, and agility to reach your goals.
