January 2024 Recap: The Future of Media Execution, Mastering Geo-Targeted Marketing, Worklife Awards, and More.
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Pathlabs Marketing |
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January 30th, 2024 |
Let's take a look back at January and revisit some of Pathlabs' most relevant articles, stories, and features from this month.
Top Content of January
The Future of Media Execution in 2024
Check out our executive guide on The Future of Media Execution in 2024, with key insights from our CEO, William Lapointe.
Pathlabs Launches Fourth Consecutive Year of YourPath Program
Explore the launch of our Pathlabs-sponsored course at the University of Montana College of Business, now entering its fourth year of instruction.
Best Workplaces For Young Careers Shortlist Announcement
Read about Pathlabs’ second consecutive shortlist inclusion for the prestigious Worklife’s "Best Workplaces for Young Careers" award.
What Is a Lookback Window & How Does It Work?
Learn about the value of lookback windows and their implications on attribution.
Mastering Geo-Targeted Marketing: A Guide for Marketing Pros
Geo-targeting hasn’t lost its importance; go back to the basics with our blog.
Exploring Static Ads: Are They Still Effective in Marketing?
Clarify your understanding of static ads and the rise of dynamic ads.
Pathlabs in the News
Worklife Awards Announces Category Shortlist Finalists (Worklife)
Pathlabs is a proud finalist for the second consecutive year in the Worklife Awards' Best Workplaces for Young Careers' category.
Montana High Tech Business Alliance Hosts Tech Career Expo (Montana High Tech Business Alliance)
Pathlabs COO Mario Schulzke offers career insights and discusses work opportunities at Pathlabs in a detailed Q&A session.
4 Marketing Resolutions For 2024: Experts on AI, Cookie Death, and ‘Brandformance’ (Performance Marketing World)
Pathlabs CEO Will Lapointe provides expert commentary on the evolving topic of cookie deprecation in 2024.
How to Improve Remote and Hybrid Collaboration for Agency Teams (Forbes)
Pathlabs leader shares company philosophy on maintaining cultural cohesion for remote and hybrid agency teams.
