June 2024 Recap: Unveiling AdExchanger's Exclusive Report, Wrapping Up MediaPost Series, and more.
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Pathlabs Marketing |
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June 28th, 2024 |
Let's revisit some of Pathlabs' most relevant articles, stories, and features from June.
Top Content of June
The State of Media Execution for Independent Agencies Report by Pathlabs and AdExchanger
View our new research report, conducted in collaboration with AdExchanger. This report illuminates the underlying mechanisms that fuel media execution strategies at independent agencies, how they respond to the industry's complexities and fragmentation, and how they can thrive in the years ahead.
MediaPost Releases Six-Part Series on Pathlabs’ Work with Independent Agencies
MediaPost adorned our social channels this spring with a six-part series covering our work with independent agencies. Visit this recap to explore each part of the series and uncover tactics for strengthening in-house agency teams, navigating the ongoing tech "arms race," driving growth and profitability, and much more.
Navigating the Shift: How Linear TV Advertising Budgets are Moving to CTV
More advertising dollars are migrating from traditional linear TV (LTV) to connected TV (CTV). Let’s pinpoint the primary factors driving the shift and the benefits of CTV advertising over the traditional linear model.
Pathlabs in the News
The Beat Goes On: The Role of Harmony in an Agency’s Media Workflow (MediaPost)
In the masterful final piece of its six-part series about Pathlabs, MediaPost explores how media execution partnership helps independent agencies create and maintain informed, sustainable, and predictable workflows.
Pathlabs’ Jacob Treece Recognized On UMAA 25 Under 25 List (University of Montana Alumni Foundation)
We are thrilled to see one of our marketing strategists, Jacob Treece, recognized by the University of Montana Alumni Foundation on their 2024 25 Under 25 list. It's an honor to have one of our own acknowledged as a leading young professional.
