Pinterest Announces Partnership with Amazon to Bring Third-Party Ad Demand to the Platform
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Pathlabs Marketing |
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June 8, 2023 |
Pinterest, a leading social media platform for inspiration and discovery, recently unveiled its plans to open up third-party ad demand on its platform. With a growing user engagement in shoppable content, Pinterest announced Amazon as its first partner for third-party ads. This partnership aims to introduce a broader range of brands and relevant products to the platform while offering consumers a seamless on-Amazon buying experience and delivering strong performance for advertisers.
Every month, over 463 million people visit Pinterest to create a life they love. Brands and products play a crucial role in this journey, allowing users to effortlessly transition from inspiration to action while enabling advertisers to connect with users exhibiting high commercial intent. Through collaboration with Amazon, Pinterest intends to scale these efforts significantly.
“We are thrilled to embark on this milestone partnership, adding to the already impressive lineup of brands on our platform. This collaboration will enhance comprehensiveness, shoppability and provide users with a best-in-class buying experience, resulting in superior performance for brands and advertisers. Our goal is to make every Pin shoppable, empowering as many users as possible to bring their dreams to life.”
By joining forces, Pinterest and Amazon Ads aim to facilitate customer discovery and streamline the purchase of relevant products through shoppable content. This collaboration offers differentiated value for brands, enabling them to tap into Pinterest's highly engaged audience with strong commercial intent. The implementation of this partnership will span several quarters, with the expected rollout commencing later in 2023.
“This partnership presents a new and unique way to reach a highly engaged audience with high commercial intent. The partnership could provide a seamless shopping experience for Pinterest users from inspiration to action more effectively. Start pinning your inspiration boards!”
Pathlabs recognizes the tremendous potential of this partnership. The collaboration between Pinterest and Amazon opens up exciting avenues for advertisers to engage with a highly receptive audience. This strategic alliance aligns with Pathlabs' mission of simplifying the digital advertising ecosystem and offering comprehensive solutions that deliver results for our agency partners.
With Pinterest and Amazon paving the way for seamless integration between inspirational content and product discovery, advertisers can anticipate increased visibility, engagement, and conversions. As the partnership evolves, Pathlabs remains committed to supporting its clients in maximizing the potential of this collaboration and reaching their digital advertising goals effectively.
