Blog

News about Pathlabs, digital media, performance advertising and just maybe the occasional breakfast burrito review.

Pathlabs Marketing 6/24/24 Pathlabs Marketing 6/24/24

Navigating the Shift: How Linear TV Advertising Budgets Are Moving to CTV

Explore the shift from linear TV to connected TV advertising. Learn why advertising budgets are moving to CTV, the benefits, and how to enhance outcomes.

Pathlabs Marketing 5/15/24 Pathlabs Marketing 5/15/24

Programmatic Advertising at the Summer Olympic Games

NBCUniversal is partnering with The Trade Desk to enable programmatic advertising during the 2024 Summer Olympics. This integration unlocks unprecedented accessibility for advertisers to reach these diverse audiences. Learn how Pathlabs’ partners can take advantage of this opportunity.

Pathlabs Marketing 3/7/24 Pathlabs Marketing 3/7/24

Pathlabs Expands CTV Offering With Access to Amazon Prime Video

Amazon has expanded its advertising inventory and now offers CTV ad capabilities for media teams on Amazon Prime Video. Learn how Pathlabs has expanded its programmatic CTV inventory to include Amazon Prime Video.

Pathlabs Marketing 5/31/23 Pathlabs Marketing 5/31/23

Advantages of TV Advertising

Is television advertising worth the hype? Explore the advantages and disadvantages of tv advertising to see how it stacks up against other marketing strategies.

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