Blog
News about Pathlabs, digital media, performance advertising and just maybe the occasional breakfast burrito review.
Demystifying Advertising Terms: Your Guide to Ad Terminology
Ready to master advertising terms? From targeting to attribution, boost your marketing IQ with our guide to advertising terminology.
Nine PPC Optimization Tips & Strategies for Success
Enhance the performance of your PPC campaigns with actionable PPC optimization tips and strategies from the pros! Uncover the secrets to PPC success!
Which PPC KPIs Should You Be Tracking + Why?
Paid Search KPIs play a key role in tracking your performance and making adjustments on the fly. Learn which PPC KPIs to track and why they matter.
The Basics of Digital Advertising KPIs
Key Performance Indicators, or KPIs, are guideposts for your digital advertising campaigns. They are metrics that are used to quantify progress toward important business objectives.