Blog
News about Pathlabs, digital media, performance advertising and just maybe the occasional breakfast burrito review.
RTB vs Programmatic: Similarities, Differences & More
Unclear about the differences between programmatic and real-time bidding? Here's what marketers need to know about RTB vs programmatic + how they work.
Exploring Benefits of Programmatic Advertising for Agencies
Curious about programmatic advertising? Let's explore the benefits of programmatic advertising for mid-market agencies and in-house media teams.
Six Programmatic Advertising Examples and Why They Were Successful
Explore six of the most successful programmatic advertising examples and learn how to apply their strategies to elevate your campaigns!
Direct vs Programmatic Advertising
What is direct vs programmatic advertising? We break down the differences and explain how programmatic vs direct buying fit into your media buying strategy.
Are Outsourced Marketing Services a Good Fit for You?
Are outsourced marketing services a good fit for your agency? Learn the advantages of working with an outsourcing marketing agency and when it's a great idea.
What Does RTB Stand For?
What does RTB stand for in marketing? Programmatic experts at Pathlabs define Real Time Bidding, explain how it works + provide examples of RTB in action.
Programmatic Partners: Here’s Why You Need an Expert
The value of an expert programmatic partner can't be overstated. Learn what to ask potential programmatic partners + how to choose the right programmatic agency for you.
What Are Dynamic Search Ads & How Do They Work?
What are dynamic search ads and how do they compliment existing ad campaigns? Explore our guide to DSA best practices for agencies and in-house teams.
How to Set Up a Programmatic Budget - You Get What You Pay For
When it comes to your programmatic budget, how do you truly know what you’re getting for your money?
Whether you’re new to the programmatic landscape or a seasoned vet, it can be tough to know what questions you should be asking to ensure you’re setting yourself up for success.
Programmatic Advertising Platforms
Programmatic advertising platforms run most digital marketing platforms today. Programmatic advertising in digital marketing is ubiquitous, but it wasn’t always that way. The easiest way to understand programmatic advertising is to go through a brief history of advertising on the web.