Why Independent Agencies Can't Do It All Themselves: A Guide to Media Execution
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Pathlabs Marketing |
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August 21st, 2024 |
The Intersection of Independent Agencies, Client Demands, and Media Execution
Independent agencies lead the way in creativity and client satisfaction. They venture into exciting directions, take on unique projects, and embody an unapologetically scrappy, go-getter spirit.
At Pathlabs, we are all here for it. But there’s one area that needs attention: digital media execution.
As client demands for top-tier media execution services increase, many independent agencies strive to handle everything in-house—from technology implementation and analytics to reporting and beyond. In short, these agencies try to do everything themselves.
Is there a better way? We at Pathlabs believe so—through embracing media execution partnership.
Independent Agencies Having It All Without Doing It All
Get access to this free e-book, packed with testimonials from top independent agency leaders, to learn how embracing media execution partnership enables independent agencies to:
Empower their people and teams.
Discover how an MEP is the access point to a brain trust of talent, supplementing agency teams with “super specialists” ready to assist with media execution tasks. Unpack how an MEP frees up employee bandwidth at the independent agency, Conquer, while the agency’s leaders retain control over strategy and client relationships.
Win the technology arms race in advertising.
Review the new arsenal of tech access agencies gain through media execution partnership, helping them stay ahead of the curve. Learn how independent agencies like Cayenne Creative and Penna Powers are able to not only sell the technology they have but also what their clients need with an MEP as their right hand.
Unlock agency growth and profitability.
Pinpoint how agencies like Stiletto Collective can stay “elastic,” extending their team and operations – when needed – without the added constraints of overhead and pricey contracts. Uncover how an MEP enables agencies to grow current clients and win new business without requiring internal ramp-up.
Kindle the flame of passion for agency personnel.
Identify how to realign your agency personnel with the work that sparks their interests and initially drew them into the industry while an MEP handles the intricate details of media execution. Decode how independent agencies, like The Blossom Project, can offer world-class media execution services to clients without assigning their teams tasks they find tedious.
Find the rhythm of success in media workflows.
Understand why now is the time to forge the storm of declining margins and increased client expectations through media execution partnership. Find the value in how an MEP creates informed, sustainable, and predictable workflows for independent agencies like Town Hall, helping them maintain a cutting-edge and smooth out the operational roller coaster.
Download our latest e-book and explore how a media execution partnership can help your independent agency move beyond doing everything on its own.
