2025 media trends for independent agencies: Learn about Connected TV, Retail Media Networks, and AI strategies to drive growth, improve performance, and strengthen client relationships. Download the e-book now!

Prepare your independent agency to thrive in Q4 by working with the right Media Execution Partner (MEP). Gain actionable insights to help you tackle increased workloads, tighter deadlines, complex campaign management, and heightened ad space competition this season.

Learn how independent agencies thrive with the right Media Execution Partner (MEP). Discover strategies, benefits, and client success stories that highlight the power of collaboration in overcoming in-house challenges and driving growth.

Ready to navigate the complex landscape of digital media and drive your agency’s growth? Download our comprehensive report, “The State of Media Execution for Independent Agencies,” conducted by Pathlabs in collaboration with AdExchanger. This report is an essential resource for independent agencies aiming to stay ahead in the ever-evolving advertising ecosystem.

Learn how your independent agency can scale media execution services and boost profitability with the help of the right partner.

Learn how Cayenne Creative tripled its digital media business with Pathlabs, cutting costs and boosting growth. Read to see how an MEP can elevate your efforts.

Discover the future of media execution in 2024! Dive into key trends and expert predictions shaping the advertising landscape. Explore AI, CTV, and the post-cookie era with Pathlabs CEO William Lapointe. Stay ahead in the ever-evolving world of media.

What is direct vs programmatic advertising? We break down the differences and explain how programmatic vs direct buying fit into your media buying strategy.

What is media planning and buying? Here's what marketers should know about the media buying and planning process and the key elements of an effective strategy.

There's a lot to learn when it comes to optimizing DSA campaigns. Let's talk about dynamic search ads best practices + how to maximize your query coverage.

What does a digital media manager do? Here's a deep dive into a digital media manager job description, essential skill set, and how to break into the field.

What do media buying agencies do? Here's what you need to know + how to choose the right media buying partner for you.

The value of an expert programmatic partner can't be overstated. Learn what to ask potential programmatic partners + how to choose the right programmatic agency for you.

When it comes to digital media, there is a real difference between media buying and media execution. Read on as Will digs into the nuances of both.