Pathlabs Year-End Spotlight: The Best of 2024
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Pathlabs Marketing |
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December 18th, 2024 |
As 2024 comes to a close, we’re reflecting on a standout year filled with growth, collaboration, and content that made waves across the industry. From educational blogs and case studies to major PR moments and social highlights, here’s a look back at the content that defined Pathlabs this year.
Most Viewed Blog Posts of 2024
This year, we tackled big questions and big moments in media execution. Here are the blogs that sparked the most engagement and conversations:
MiQ Acquires Pathlabs: The big announcement that marked a new chapter in our journey.
State of Media Execution for Independent Agencies: A deep dive into what agencies need to thrive in today’s market.
Digiday's Best Places for Young Careers: Why Pathlabs is a top choice for the next generation of talent.
CPM vs. CPC vs. CPA: Breaking down the acronyms that drive digital media success.
Most Downloaded Case Studies of 2024
Our clients achieved incredible wins this year. Here are a few success stories that showcase what’s possible when strategy meets execution:
Cayenne Creative: Tripling digital growth and redefining success.
CCF: Driving 30% more efficiency with strategic media execution.
Simantel: Saving 20+ hours a week with streamlined processes.
Must-Read Resources of 2024
This year, we shared resources to help agencies navigate the future. Here’s what made an impact:
E-Book: Charting Your Agency's Course in 2025: Predictions and trends to help agencies stay ahead.
E-Book: The Independent Agency's Guide to Scaling Media Execution: Strategies for scaling media execution and boosting profitability.
Webinar: Maximizing Impact - A Full-Funnel Approach to Media Execution: Expert insights for delivering better results across the funnel.
Top PR Moments of 2024
From national recognition to industry milestones, here are the moments that turned heads:
Outside Magazine: Pathlabs named one of the 50 Best Places to Work in 2024.
AdTech Today: Spotlight on MiQ’s acquisition of Pathlabs and what it means for independent agencies.
Inc. Magazine: Pathlabs made the list of 5,000 Fastest Growing Companies.
University of Montana News: Celebrating our roots with a feature on Pathlabs’ success.
Top Social Media Moments of 2024
We loved sharing wins, culture, and moments that brought us together. Here are a few highlights from the year:
Pathlabs All Hands Week: A team that grows together, thrives together.
Clark Fork River Cleanup: Pathlabbers joined hundreds in the community to clean up the Clark Fork River before spring runoff.
Summer YourPath Interns: Welcoming our 2024 YourPath Interns, ready to explore media execution and contribute to our team’s work.
Outside Magazine Recognition: Pathlabs has been honored as one of Outside Magazine's Best Places to Work. This recognition celebrates our adventure-driven culture and the amazing team at Pathlabs.
Looking Ahead to 2025
As we wrap up this incredible year, we are just as excited for what’s to come in 2025. Thank you to our clients, partners, and team for making 2024 unforgettable. Here’s to another year of growth, collaboration, and media excellence!
Cheers to 2025 – let’s make it even bigger.
