What is digital activation? Here's what agencies and in-house marketing teams need to know about digital activations and why they're important.

Media execution is becoming an increasingly difficult task for mid-market agencies. Advertising platforms are growing faster than the rest of the world can adapt to. It truly takes a village to keep up with the current trends and optimize digital campaigns.

In this article, we are going to go over some of the things it takes to run a successful media team. First, let’s run through a few definitions:

A successful campaign begins well before its launch. There is a whole host of things a media team needs to think through before they launch a digital advertising campaign.