Facebook is one of the most popular advertising platforms. Get to know a few of its reporting features here.

Measuring ROAS is incredibly important. First, it’s comparative. You can compare your ROAS today with your ROAS yesterday to see if the effectiveness of your campaigns is increasing or decreasing. You can also compare your ROAS from each channel to see where you should spend money.

Key Performance Indicators, or KPIs, are guideposts for your digital advertising campaigns. They are metrics that are used to quantify progress toward important business objectives.