Paid advertising is a big portion of your digital marketing strategy. Here’s how to measure return on ad spend.

What is digital activation? Here's what agencies and in-house marketing teams need to know about digital activations and why they're important.

Definitions, Targeting, Examples & More for Digital Marketers

The technology behind digital marketing is complex. But having a cursory understanding of it is important for a digital marketer. One important thing people need to consider is the technology behind tracking ads and advertising tracking.

Funnel stage marketing is key for building trust with audiences. Learn how to define KPIs and plan campaigns that align with the digital marketing funnel stages.

Programmatic advertising platforms run most digital marketing platforms today. Programmatic advertising in digital marketing is ubiquitous, but it wasn’t always that way. The easiest way to understand programmatic advertising is to go through a brief history of advertising on the web.

Facebook is one of the most popular advertising platforms. Get to know a few of its reporting features here.

Measuring ROAS is incredibly important. First, it’s comparative. You can compare your ROAS today with your ROAS yesterday to see if the effectiveness of your campaigns is increasing or decreasing. You can also compare your ROAS from each channel to see where you should spend money.

Key Performance Indicators, or KPIs, are guideposts for your digital advertising campaigns. They are metrics that are used to quantify progress toward important business objectives.