What does RTB stand for in marketing? Programmatic experts at Pathlabs define Real Time Bidding, explain how it works + provide examples of RTB in action.

Wondering about the advantages of predictive advertising for agencies and in-house marketing teams? Here's what to know and how it works.

Confused about when to use display ads vs search ads? Learn about the pros and cons of display advertising vs search advertising + how they work together.

The value of an expert programmatic partner can't be overstated. Learn what to ask potential programmatic partners + how to choose the right programmatic agency for you.

Need to streamline your campaign optimization process? Learn how to optimize marketing campaigns efficiently + overcome the challenges many agencies face.

What are dynamic search ads and how do they compliment existing ad campaigns? Explore our guide to DSA best practices for agencies and in-house teams.

Need to create media planning strategies while editing, tracking, and managing media plans effectively? Discover the best media planning tools and software for teams and agencies.

What is programmatic video advertising? Here's everything you need to know about video programmatic advertising, from the benefits to best practices and more.

What do media planners do and what does a media planner's career path look like? Learn where to start + how to decide if a media planning career is right for you.

Google Tag Manager Containers (GTM Containers) are an important part of many digital advertising campaigns. They are small pieces of code that allow Google Tag Manager (GTM) to fire tags.

Resources and information for measuring the ROI of your campaigns.

Define your key performance indicators for digital advertising success.

Paid advertising is a big portion of your digital marketing strategy. Here’s how to measure return on ad spend.

What is digital activation? Here's what agencies and in-house marketing teams need to know about digital activations and why they're important.

Definitions, Targeting, Examples & More for Digital Marketers

The technology behind digital marketing is complex. But having a cursory understanding of it is important for a digital marketer. One important thing people need to consider is the technology behind tracking ads and advertising tracking.

Funnel stage marketing is key for building trust with audiences. Learn how to define KPIs and plan campaigns that align with the digital marketing funnel stages.

Programmatic advertising platforms run most digital marketing platforms today. Programmatic advertising in digital marketing is ubiquitous, but it wasn’t always that way. The easiest way to understand programmatic advertising is to go through a brief history of advertising on the web.

Facebook is one of the most popular advertising platforms. Get to know a few of its reporting features here.

Measuring ROAS is incredibly important. First, it’s comparative. You can compare your ROAS today with your ROAS yesterday to see if the effectiveness of your campaigns is increasing or decreasing. You can also compare your ROAS from each channel to see where you should spend money.