Facebook is one of the most popular advertising platforms. Get to know a few of its reporting features here.

Let’s talk about creative strategy. When it comes to digital campaign performance, there is a silent killer that often goes overlooked: creative fatigue.

Pathlabs is your modern media team. We are a one-stop-shop for agencies looking to streamline their digital media plan. Pathlabs is a technology-enabled media services company that acts as a single point of entry into every tool that is needed to drive results for advertisers.

Measuring ROAS is incredibly important. First, it’s comparative. You can compare your ROAS today with your ROAS yesterday to see if the effectiveness of your campaigns is increasing or decreasing. You can also compare your ROAS from each channel to see where you should spend money.

Viewability is a metric that tracks impressions that users can see. IAB defines a viewable impression for Display ads as 50% of its pixels are in view for a minimum of 1 second.

Meet Courtney Packard. The newest addition to the Pathlabs team.

When it comes to digital media, there is a real difference between media buying and media execution. Read on as Will digs into the nuances of both.

Key Performance Indicators, or KPIs, are guideposts for your digital advertising campaigns. They are metrics that are used to quantify progress toward important business objectives.

Meet Elias Snyders. The newest addition to the Pathlabs team.

Well, hello there. This is our first blog, and we’re going to use it to introduce ourselves. Meet Pathlabs.