2025 Media Execution Trends Independent Agencies Need to Know
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Pathlabs Marketing |
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November 19th, 2024 |
The media landscape is changing fast, and as we look to 2025, independent agencies face a unique set of challenges and opportunities. To help agencies stay competitive and deliver performance for their brands, our latest e-book dives into the insights and strategies you need to succeed in the new year.
In this post, we highlight three key areas covered in the e-book that are set to shape media execution in the year ahead. From Connected TV (CTV)’s rise to an always-on, essential channel to harnessing AI’s power for performance, these trends will empower your agency to drive growth and strengthen client relationships.
Connected TV: Your New Always-On Powerhouse
No longer a “nice-to-have,” Connected TV (CTV) is now an essential component in media strategies. With U.S. CTV ad spending expected to reach $33 billion, 2025 marks the moment CTV becomes a reliable, always-on performance tool for agencies of all sizes. Improved targeting, enhanced data integration, and interactive ad features are making CTV a prime channel for full-funnel campaigns.
In the e-book: Get deeper insights into how independent agencies can leverage CTV to reach high-intent audiences and deliver ROI, no matter the budget.
Navigating the Fragmented World of Retail Media Networks
Retail Media Networks (RMNs) are one of the fastest-growing ad channels, especially as more brands recognize the potential of connecting with consumers at the point of purchase. But this channel comes with its complexities—RMNs are highly fragmented, with major players like Amazon, Walmart, and Target each offering unique structures, tools, and measurement models.
In the e-book: We provide a roadmap for managing RMNs effectively, from selecting the right platforms to measuring success across disparate networks.
The Growing Role of AI in Media Execution
AI is no longer just for data scientists. As AI-powered tools become more accessible, agencies can use them to drive insights, optimize campaigns, and make faster, smarter decisions. But while AI enables powerful automation, there’s still a need for strategic oversight to ensure campaigns align with client goals and brand values.
In the e-book: Explore how independent agencies can adopt AI tools to enhance performance while maintaining a human touch in media strategy.
Download our e-book today and set your agency up for growth and impact in 2025.
