Great companies start with great people. With this series, we want to give you a peek behind the curtains, so you can get to know some of the talented individuals who make this company awesome!

Media execution is becoming an increasingly difficult task for mid-market agencies. Advertising platforms are growing faster than the rest of the world can adapt to. It truly takes a village to keep up with the current trends and optimize digital campaigns.

In this article, we are going to go over some of the things it takes to run a successful media team. First, let’s run through a few definitions:

Meet Kaitlin Dickinson. The newest addition to the Pathlabs team.

The technology behind digital marketing is complex. But having a cursory understanding of it is important for a digital marketer. One important thing people need to consider is the technology behind tracking ads and advertising tracking.

Funnel stage marketing is key for building trust with audiences. Learn how to define KPIs and plan campaigns that align with the digital marketing funnel stages.

When it comes to your programmatic budget, how do you truly know what you’re getting for your money?

Whether you’re new to the programmatic landscape or a seasoned vet, it can be tough to know what questions you should be asking to ensure you’re setting yourself up for success.

A successful campaign begins well before its launch. There is a whole host of things a media team needs to think through before they launch a digital advertising campaign.

Programmatic advertising platforms run most digital marketing platforms today. Programmatic advertising in digital marketing is ubiquitous, but it wasn’t always that way. The easiest way to understand programmatic advertising is to go through a brief history of advertising on the web.

Meet Evan Jackson. The newest addition to the Pathlabs team.

Facebook is one of the most popular advertising platforms. Get to know a few of its reporting features here.

Let’s talk about creative strategy. When it comes to digital campaign performance, there is a silent killer that often goes overlooked: creative fatigue.

Pathlabs is your modern media team. We are a one-stop-shop for agencies looking to streamline their digital media plan. Pathlabs is a technology-enabled media services company that acts as a single point of entry into every tool that is needed to drive results for advertisers.

Measuring ROAS is incredibly important. First, it’s comparative. You can compare your ROAS today with your ROAS yesterday to see if the effectiveness of your campaigns is increasing or decreasing. You can also compare your ROAS from each channel to see where you should spend money.

Viewability is a metric that tracks impressions that users can see. IAB defines a viewable impression for Display ads as 50% of its pixels are in view for a minimum of 1 second.

Meet Courtney Packard. The newest addition to the Pathlabs team.

When it comes to digital media, there is a real difference between media buying and media execution. Read on as Will digs into the nuances of both.

Key Performance Indicators, or KPIs, are guideposts for your digital advertising campaigns. They are metrics that are used to quantify progress toward important business objectives.

Meet Elias Snyders. The newest addition to the Pathlabs team.

Well, hello there. This is our first blog, and we’re going to use it to introduce ourselves. Meet Pathlabs.