Announce the launch of Joinr (our sister company), a free, automatic ad data unification tool that helps marketers automatically analyze and visualize cross-channel ad data!

Explore Pathlabs' 'People First' core value, emphasizing the importance of relationships within the company and with clients. Learn how prioritizing people leads to growth, empowerment, and exceptional service.

Define your key performance indicators for digital advertising success.

Meet Jess, a key member of the Pathlabs team, and learn about her journey, expertise, and what inspires her to deliver programmatic advertising success.

Paid advertising is a big portion of your digital marketing strategy. Here’s how to measure return on ad spend.

What is digital activation? Here's what agencies and in-house marketing teams need to know about digital activations and why they're important.

Definitions, Targeting, Examples & More for Digital Marketers

Great companies start with great people. With this series, we want to give you a peek behind the curtains, so you can get to know some of the talented individuals who make this company awesome!

Media execution is becoming an increasingly difficult task for mid-market agencies. Advertising platforms are growing faster than the rest of the world can adapt to. It truly takes a village to keep up with the current trends and optimize digital campaigns.

In this article, we are going to go over some of the things it takes to run a successful media team. First, let’s run through a few definitions:

Meet Kaitlin Dickinson. The newest addition to the Pathlabs team.

The technology behind digital marketing is complex. But having a cursory understanding of it is important for a digital marketer. One important thing people need to consider is the technology behind tracking ads and advertising tracking.

Funnel stage marketing is key for building trust with audiences. Learn how to define KPIs and plan campaigns that align with the digital marketing funnel stages.

When it comes to your programmatic budget, how do you truly know what you’re getting for your money?

Whether you’re new to the programmatic landscape or a seasoned vet, it can be tough to know what questions you should be asking to ensure you’re setting yourself up for success.

A successful campaign begins well before its launch. There is a whole host of things a media team needs to think through before they launch a digital advertising campaign.

Programmatic advertising platforms run most digital marketing platforms today. Programmatic advertising in digital marketing is ubiquitous, but it wasn’t always that way. The easiest way to understand programmatic advertising is to go through a brief history of advertising on the web.

Meet Evan Jackson. The newest addition to the Pathlabs team.

Facebook is one of the most popular advertising platforms. Get to know a few of its reporting features here.

Let’s talk about creative strategy. When it comes to digital campaign performance, there is a silent killer that often goes overlooked: creative fatigue.