The Independent Agency’s Guide to Scaling Media Execution
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Pathlabs Marketing |
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April 11th, 2024 |
The Independent Agency
Independent agencies occupy a unique position in the advertising industry. Celebrated for their creative prowess and close relationships with clients, they remain flexible and agile without the constraints of a parent company. Yet, as client demands for media services grow, independent agencies face the complexities of scaling media execution and maintaining profitability, particularly without the support of a larger network.
Unlock Your Agency’s Media Execution Potential
Get access to this free e-book, including three insightful case studies, to explore:
Strategies to overcome the common challenges independent agencies face when scaling media execution.
Understand the challenges independent agencies face while scaling media execution and maintaining profitability. Pinpoint why working with a Media Execution Partner (MEP) is a viable alternative to in-housing or managing multiple outsourced vendors.
Proactive tips to navigate the ever-evolving digital media landscape.
Learn how an MEP can help agencies cut through the noise of media execution—from deciding platforms to use and KPIs to track to painting a story with data. Uncover how MEPs provide tips and tricks that level up the agency’s internal team, helping them provide service and answer their agency clients' questions the right way.
The trifecta for success: aligning people, workflows, and technology to boost growth through a Media Execution Partner (MEP).
Find out what independent agencies gain access to upon initiating a media execution partnership, including a full-service team of media-agnostic experts, proprietary growth methodologies designed to elevate agency growth and media campaign performance, and a vetted tech stack that eliminates costly tech contracts.
Real-world success stories of independent agencies achieving digital media growth.
Hear from leaders of independent agencies, including Cayenne Creative, CCF, and Simantel, on how they leveraged an MEP to scale media execution and drive profitability. Plus, details on how they drove business outcomes for their brand clients.
How agency leaders and media teams refocus their passions and drive business growth while ensuring profitability.
Decode how media team leaders, buyers, and agency executives—the whole agency team—can delegate media execution tasks to an MEP so they can focus on growing their business, working with clients, and pursuing new business opportunities.
Download our newest e-book to understand better the mechanics of an MEP and how you can scale your independent agency’s media execution with this innovative solution.
