March 2024 Recap: MediaPost Feature, CTV Inventory Expansion With Amazon Prime Video, Best Work-Life Balance Award, and More.
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Pathlabs Marketing |
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March 28, 2024 |
Let's take a look back at March and revisit some of Pathlabs' most relevant articles, stories, and features from this month.
Top Content of March
Pathlabs Expands CTV Offering With Access to Amazon Prime Video
Amazon has expanded its advertising inventory and now offers CTV ad capabilities for media teams on Amazon Prime Video. Learn how Pathlabs has expanded its programmatic CTV inventory to include Amazon Prime Video.
Pathlabs Accepting Applications for the 2024 YourPath Internship Program
Pathlabs opened applications for its 2024 cohort of YourPath interns. As applicants roll in, learn about the internship further, catch up with our Director of Education, and hear from two past YourPath interns about their experience and the road to becoming full-time media coordinators at Pathlabs.
Thriving in a Fragmented Market: Leveraging Advertising Diversity
As predicted by Pathlabs’ CEO at the start of 2024, fragmentation is a prevalent challenge for brands and agencies navigating the digital media and advertising landscape. Understand fragmentation and its associated challenges and opportunities, exploring how a MEP can help mitigate the ambiguity.
Comparing CTR, CPV, CPA, CPC & CPM: A Guide to Ad Metrics
Those who execute digital media campaigns should be familiar with go-to metrics like CPM, CPC, CPA, CPV, and CTR. Get a glimpse of this expert knowledge by reviewing each metric, their funnel fit, and how to interpret them.
Pathlabs in the News
“Why Agencies Can’t Do It All Themselves” (MediaPost)
MediaPost has launched a six-part series featuring Pathlabs and our work with independent agencies. Check out the initial piece from MediaPost, where you will learn how to win out in a world where independent agencies can’t do it all themselves nowadays.
Pathlabs Named "Company With The Best Work-Life Balance” by Purpose Jobs (Purpose Jobs)
Pathlabs has been named a “2024 Best Company for Work-Life Balance” by Purpose Jobs. Explore this award feature to learn more about our approach to work-life balance.
Mario Schulzke and David Robbins Attend Digiday Media Buying Summit in Nashville (Digiday)
Mario Schulzke and David Robbins represented Pathlabs in Nashville, Tennessee, from March 4 to 6 at the Digiday Media Buying Summit. Mario's next stop is the AMIN Conference in April!
