What is frequency in marketing? From the science behind it to optimizing your strategy, here's what to know about marketing frequency in media planning.

Learn how Cayenne Creative tripled its digital media business with Pathlabs, cutting costs and boosting growth. Read to see how an MEP can elevate your efforts.

Crack the code to effective ad placement! Overcome challenges, strategize, and succeed in the digital landscape by placing an advertisement with precision.

Check out what's been in the news about Pathlabs and dive into our most consumed content for the month.

What is a static ad? Get actionable insights and explore the current best practices for incorporating static ads into your marketing strategies.

Pathlabs Launches its fourth consecutive semester sponsoring its YourPath Course at the University of Montana College of Business. Discover more about the course.

What is geo-targeted marketing? Stay informed and master location-based advertising to elevate your campaigns with pinpoint precision.

Discover the future of media execution in 2024! Dive into key trends and expert predictions shaping the advertising landscape. Explore AI, CTV, and the post-cookie era with Pathlabs CEO William Lapointe. Stay ahead in the ever-evolving world of media.

What is a lookback window? Unlock the power of lookback windows and attribution models to create data-driven marketing campaigns that drive conversions.

Breaking down the basics of YouTube TV advertising. Understand the ad formats, their limitations + how to advertise on YouTube TV for maximum brand visibility.

Explore 16 best practices for display ads. Implement a solid foundation with best practices for display ads and trusted methods to grow your brand.

Hulu advertising explained! Learn how to advertise on Hulu, utilize its powerful targeting options, and take advantage of features like non-skippable video ads.

Gain clarity into the unique goals of lead generation vs demand generation. Learn how to leverage lead gen and demand gen strategies to drive business growth.

Paid social media advertising takes a creative approach to engaging your target audience. Here's how to initiate paid social media advertising campaigns that get results.

Considering a pivot to 1st party data? Here's how to build a first-party data strategy to better understand customers, increase conversions, and maximize sales.

What is reach and frequency in advertising? Learn what reach and frequency mean, why they're important, and how to know which one you should prioritize.

Curious about the intersection of AI, machine learning, and programmatic advertising? Explore the role of AI in programmatic + learn about its potential impact.

Unclear about the differences between programmatic and real-time bidding? Here's what marketers need to know about RTB vs programmatic + how they work.

Explore the difference between CTV and OTT advertising. Learn how to leverage the unique advantages of CTV vs OTT and make insightful advertising choices.

Explore the world of ultra-short video ads with insights from our experts. Discover how to engage your audience in just three seconds and personalize your approach for lasting brand connections.